Multifamily Case Study The Murphy
Located in the heart of Irvine, California, The Murphy Irvine apartments feature 170 resort-style rental residences paired with elegant outdoor living spaces. Just minutes away from the University of California, Irvine, and top shopping centers, the area attracts many students and young professionals. The Murphy Irvine offers the perfect blend of style, convenience, and comfort. To further enhance the appeal of their multifamily community, The Murphy Irvine partnered with AEI Corporation to elevate their outdoor amenities, adding high-quality, commercial-grade grills to provide a premium outdoor experience for their residents.
The Details
Challenge
The Community Manager of The Murphy Irvine faced increasing pressure from growing competition in the rapidly expanding city of Irvine. “Our apartment community is five years old, so we’re constantly looking for ways to keep up with new competition,” he states. As part of this strategy, The Murphy Irvine needed to ensure it offered up to date durable amenities that would meet the needs of its residents and set them apart in a competitive market when it first opened. Specifically, premium outdoor grills are a key amenity in multifamily properties where residents appreciate high-quality, functional spaces for leisure and social gatherings.
Solution
After evaluating various options, The Murphy Irvine partnered with AEI Corporation, drawn to their strong social media presence and reputation for providing top-tier, commercial-grade products. AEI’s PGS Legacy S36TNG grills were selected for their outstanding combination of durability, performance, and design. The grills are known for their resilience and low-maintenance features, which were essential for The Murphy Irvine’s needs in a multifamily setting.
The PGS Legacy grills also feature AEI's innovative FuelStop® one-hour gas flow timer, which automatically cuts off the gas supply after one hour of use. This safety feature ensures peace of mind for residents, reducing the risk of gas leaks and making the grills safer for continuous use. The inclusion of such a thoughtful and functional feature further reinforced AEI as the right choice to meet The Murphy Irvine’s standards for premium amenities.
Results
Since the installation of five PGS Legacy S36TNG grills across The Murphy Irvine’s property, the results have been overwhelmingly positive. The Community Manager states, “AEI has proven to provide high-grade commercial grilling and heating products.” The grills have delivered exceptional performance, providing residents with a reliable and enjoyable outdoor cooking experience. Minimal maintenance has been required, and the longevity of the PGS grills has helped The Murphy Irvine maintain its competitive edge in the marketplace.
While specific metrics on usage and maintenance costs are not disclosed, early feedback shows a noticeable increase in resident satisfaction with the outdoor spaces, particularly the grilling areas. The consistency and quality of the grills have been key factors in enhancing the overall resident experience. With these additions, The Murphy Irvine has reinforced its status as a premium multifamily property in Irvine, offering amenities that match the lifestyle expectations of its residents.
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